There have been hundreds of times where we were asked by CEO’s how we manage to reduce the cost per conversion (CPC) when, no matter what they tried, they could not.

This is how we explain it to them…

To begin with, we analyze the geo-targeted areas and how many different lead generator/aggregators are being used to target those geographical areas. Then we analyze which lead generators/aggregators are producing the best CPC results.

Once we ave completed our analysis, we then divide those geographical locations up between all the lead generators/aggregators with each keeping the area they are producing the best results in. Then we force each lead generator/aggregator to exclude all states and areas outside their designated areas.

The reason for this is quite simple. When you have multiple lead generators/aggregators targeting the exact same geographical areas, your ads compete against each other and drive up the cost of your campaigns resulting in low Return-On-Investment (ROI), high Cost-Per-Aqusition (CPA), and high Return-On-Ad_Spend (ROAS).

We learned this by running thousands of campaigns and performing lots of A/B Testing and this is why we get the best results in the business. Many companies make this same mistake and most agencies do not realize what is happening. With almost 20-years of experience, we have learned the most effective ways to optimize digital marketing campaigns.